The automotive industry is in a time of great innovation. As a result of policy initiatives, car companies must build and market low or zero emission vehicles (ZEVs) such as plug-in hybrids (the Volt) and battery electric vehicles (the Leaf). Consumer interest in these types of vehicles does not, however, match the necessary sales that automotive OEMs are being held to. I will present consumer data that informs both the OEMs and public policy and demonstrate how the electrification of the fleet is the greatest marketing challenge the world has seen.
PresenterStephen Popiel, Synovate Motoresearch